Senior Living SEO: Inbound Marketing That Works

Search Engine Optimization (or SEO) sounds intimidating, doesn’t it? In reality, it’s not. It’s simply the steps that we, as a senior living SEO company, take to make your website easy to find for search engines as well as those searching for senior living communities.

Why is SEO important? Senior living is a competitive market. When people are searching for senior living, independent living, or assisted living in your market, you want to be found. Senior living SEO, when done right, boosts organic traffic, helping to improve your site’s search engine rankings. The higher your position on Search Engine Results Pages (or SERPs), the easier it is for people to find you.

Rise above the cookie-cutter clutter.

Search Engine Optimization (or SEO) sounds intimidating, doesn’t it? In reality, it’s not. It’s simply the steps that we, as a senior living SEO company, take to make your website easy to find for search engines as well as those searching for senior living communities.

Why is SEO important? Senior living is a competitive market. When people are searching for senior living, independent living, or assisted living in your market, you want to be found. Senior living SEO, when done right, boosts organic traffic, helping to improve your site’s search engine rankings. The higher your position on Search Engine Results Pages (or SERPs), the easier it is for people to find you.

The fact is, most people searching on the web won’t click to the second page of results. Do you? Exactly. You want your senior living website to rank higher and show up on that first page.

As digital marketing pros, we know that organic traffic – website visitors who land on your site from unpaid sources, like Google, Bing, or Yahoo – is some of the highest quality and highest converting traffic you can get. SEO – and more specifically, senior living SEO – is the tool that helps potential customers find you. That’s why SEO services should be part of every digital marketing strategy.

So, how do we maximize your online presence and reach your target audience? Through data-driven research and proven tactics, we optimize keywords and links to bring in low-cost, high-quality leads that your sales team will love.

Our SEO Tactics 

for Your Senior Living Community

Website Audit

To get started, we dig into your website data and provide an in-depth analysis that shows how your site compares to your biggest competitors. We then develop a strategic plan to make improvements, both large and small, that will impact the traffic to your website – and help keep your visitors engaged when they land there – decreasing the bounce rate.

Technical, on-Page, and off-Page Search Engine Optimization

We’ll focus on your website itself. Would a page rewrite help your care services be visible to more potential visitors? Could your map listings be spruced up? Are slow page load speeds making users bounce and driving down your ratings? Everything that may affect the user experience and increase their time on the site will be enhanced.

Keyword Analysis

We’ll also look at who is searching for senior living in the market. Which keywords are they using in their search? Which keywords are generating the most qualified results? We’ll take a deep dive into keyword analysis, determining which keywords should be used and on which pages they should appear. With this data, we’ll rewrite pages, enriching the SEO quality of your website content.

SEO Targeted Blogs

Blogs, articles, social media posts, and editorial are valuable tools in boosting your organic SEO. When written properly, your blog posts should bring in new visitors, helping to increase awareness of your brand and guide their decision-making process.

In short, quality blogs and editorials are essential to your SEO and marketing efforts, positioning your community as a market leader and an expert in senior living. We’ll propose and write blogs balancing search volume and your brand’s voice to maximize your results.

Ready To Boost Your SEO?

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