Marketing and Branding Blogs

Answering the Call – To Action, That Is!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Representative Design – Mirroring Your Market’s Self-Perception

Representative Design – Mirroring Your Market’s Self-Perception

Here at SageAge, we believe pretty strongly that you can’t really overestimate the importance of knowing your ...
Selling Your Story: Developing Compelling PR

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full ...
Evoking Emotion: The Power of Imagery

Evoking Emotion: The Power of Imagery

You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
Top Creative Tips for Connecting with Today’s Seniors

Top Creative Tips for Connecting with Today’s Seniors

Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ ...
Senior Living Marketing: Videos Can Boost Your Website and Your Brand

Senior Living Marketing: Videos Can Boost Your Website and Your Brand

As senior living communities seek effective ways to “make their case” to aging senior adults and their adult ...
Senior Living Marketing Tips: How to Get Action from Your Call to Action

Senior Living Marketing Tips: How to Get Action from Your Call to Action

One of the most important yet frequently forgotten elements of any effective marketing message is the call to ...
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