Marketing and Branding Blogs

Programmatic Advertising: Revolutionizing Senior Living Ads

Programmatic Advertising: Revolutionizing Senior Living Ads

Discover how programmatic advertising enhances senior living marketing and improves engagement with targeted strategies.
Direct Mail Success in Marketing: Stand Out and Drive Leads

Direct Mail Success in Marketing: Stand Out and Drive Leads

Boost your marketing with effective direct mail! Discover top strategies to create memorable campaigns that drive leads and engagement. Contact SageAge today!
How To Have a Successful Photo and Video Shoot

How To Have a Successful Photo and Video Shoot

Discover key tips for planning and executing a successful photo and video shoot for your senior living community. Learn how to select the right residents or paid talent, create a relaxed atmosphere, and handle unexpected challenges.
Branding for Seniors

Branding for Seniors

Discover innovative branding for seniors and how this can help your senior living community stand out from the rest.
Essential Elements to a Successful Senior Living Website Design

Essential Elements to a Successful Senior Living Website Design

Are you struggling to generate leads or convert website visitors into residents for your senior living ...
SMS Strategies: Engaging Residents for Event RSVPs

SMS Strategies: Engaging Residents for Event RSVPs

In today's digital age, where staying connected is important, SMS marketing has emerged as a powerful tool for ...
When Is It Time to Rebrand?

When Is It Time to Rebrand?

Hands up: how many of you out there are still wearing disco leisure suits? While you may still have one of ...
“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted ...
How Storytelling is Boosting Engagement and Sales in Senior Living Today

How Storytelling is Boosting Engagement and Sales in Senior Living Today

From early childhood, we’ve learned about the world around us through stories. They provide us with information ...
Why Your Senior Living Marketing Message Must Be Generational

Why Your Senior Living Marketing Message Must Be Generational

Unlike marketing low-calorie meals to the weight-conscious, or luxury automobiles to higher-income individuals, ...
Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older ...
Answering the Call – To Action, That Is!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
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