Why Your Senior Living Community Needs a Certified Google Partner Today

As senior living marketing continues to evolve and advance, digital marketing strategies and techniques are playing an increasingly prominent role in the lead generation and growth plans of senior living communities nationwide. And for good reason!

Leading-edge digital marketing methods, such as those used by SageAge Strategies, have the ability to do what traditional marketing tools simply cannot. That is, deliver your senior living community’s message with a degree of accuracy, timeliness and relevance that cannot be matched.

Now, SageAge Strategies has taken digital marketing expertise to a new level with our recent designation as a certified Google Partner for online marketing and advertising.

What Google Partner Status Means to Your Senior Living Community

Sean Ochester, Executive Vice President of Digital & Integrated Strategy for SageAge Strategies, says, “Google Partners are defined as marketing professionals and online experts who have been certified by Google to manage AdWords accounts. Google AdWords is the online advertising service developed by Google, where advertisers can display brief advertising copy, product listings and video content within the Google ad network to optimize their marketing results.

“To quality for Google Partner status, SageAge had to meet a series of stringent quality requirements. These included a ‘company performance requirement’ that specified that we had to demonstrate ‘solid overall ad revenue and growth’ to our clients, as well as to maintain and grow our customer base.

“To quote Google.com, ‘The Google Partner badge (certification) shows that specific Partners have passed Google AdWords product certification exams and are up to date with the latest product knowledge.’

“Our qualification as a Google Partner is another demonstration of our commitment to being the premier digital marketing resource in the senior living space.”

Benefits for SageAge Strategies and Our Client-Partners

“Achieving Google Partner status gives SageAge Strategies exclusive access to special program benefits and tools from Google,” says Michael McDonald, Pay-Per-Click and Search Engine Optimization (PPC/SEO) Manager for SageAge and Google-Certified team member.

“This, in turn, increases our ability to most effectively serve our senior living client-partners with successful lead generation and growth initiatives. These benefits include valuable continuing education, support services and growth programs.”

Some specific examples include:

Growth Benefits

• Sales and marketing toolkits
• Listing in Google Partner search
• Business strategy consulting

Continuing Education Benefits

• Product training and certification
• Product updates
• Executive business training

Support Benefits

• Performance reporting
• Phone and email support

5 Advantages of Working with a Certified Google Partner Like SageAge Strategies

“Working with a certified Google Partner such as SageAge for your digital marketing needs offers several tangible advantages,” says Winnie De Angelo, Digital Marketing Specialist and another certified member of our Google Partner team.

“Our senior living client-partners value the fact that we have met or surpassed established standards in the online marketing profession. They also trust the guidance and expertise we provide them in managing their digital advertising needs, focusing on measurable results and cost-efficiency.”

Specific advantages of working with a Google Partner marketing and consulting organization include:

1. A Proven Record of Performance – Google Partners such as SageAge are required to meet Google’s standards of client growth and service continuously. The Partner certification must be renewed annually, so you are assured that we are always in compliance with Google’s quality standards.

2. Consistent Use of Best Practices – With access to continuing education as well as the latest sales and marketing toolkits, Google Partners consistently utilize digital marketing best practices for your advertising campaigns.

3. Guaranteed Expertise – Regardless of the size of your community or your marketing budget, you will have direct access to our team of experts who are all AdWords-certified professionals.

4. First Access to the Newest Google Features – Certified Google Partners have first access to Google’s newest features. This means that SageAge and your senior living community will have the opportunity to use Google’s latest digital marketing features before they are made available to the general public.

5. Trust, Confidence, and Quality – Our Google Partner professionals at SageAge are highly skilled in all aspects of the Google AdWords platform and have the results to back it up. They have received extensive training and have completed rigorous testing to assure that they function as a highly specialized and effective complement to your community’s sales and marketing team.

Maximize Your Senior Living Lead Generation Today with SageAge

For any senior care or senior living community seeking to leverage its marketing budget for maximum engagement, lead generation and ROI, the key is to choose the right partner.

As a certified Google Partner organization, SageAge Strategies serves senior living providers with digital marketing platforms and expertise that is second to none in the senior living and senior care industry today. We work with client-partners across the nation to achieve measurable results in lead generation and growth.

When used as part of an integrated marketing plan, digital marketing strategies significantly improve your ability to reach your audience in ways that are timely, engaging, compelling.and promote action.

Our leading-edge digital marketing professionals work hand-in-hand with your leadership team as a highly specialized resource and an extension of your own sales and marketing team. We provide an extensive array of services and strategies that include paid search, display advertising, video advertising, mobile specific advertising, social media strategy, marketing automation, remarketing and native marketing.